Health promotion - strategic & professional advice
Do you want to move away from pure action orientation towards solid strategic planning? We would be happy to accompany you on this path: starting with the definition of a topic, through the needs analysis, to the process and result evaluation. The result is sustainable, effective offers and health-promoting structures.
Strategic planning in community health promotion
With the help of the cooperative planning process (according to Rütten A., 1997), it is possible to achieve process, structure and result quality in equal measure. Through a strategic approach, you can influence the attitude of the actors involved and break up health-inhibiting structures. On this basis you can then generate accepted and effective offers. This is the core of our strategic approach. We combine it with solid expertise.
Initiate effective health-promoting offers
With strategic planning based on the project cycle model "Public Health Action Cycle", we proceed in a needs- and resource-oriented manner. The cooperation between specialist actors (interdisciplinary), decision-makers and living environment experts is particularly important. Together we work - from the needs analysis to the planning and implementation of measures to evaluation - of changes in attitude and structure as well as effective ideas for measures.
Strategic planning processes: That's what matters
The aim is, on the one hand, to bring together the different perspectives of the groups of actors mentioned and to work on the causes of problems, such as a lack of social contacts or exclusionary infrastructures, based on the living environment expertise of the target groups. Thanks to the comprehensive perspective, you avoid working purely on symptoms, such as not taking advantage of offers. On the other hand, it is about implementing the jointly developed goals in a sustainable manner that is accepted in all directions and thereby influencing attitudes, structures and existing offers.
