The online study by ARD and ZDF and what we can learn from it
We have classified the most important findings of the ARD and ZDF online study for you.
Category: content
6 tips for creating TikTok videos
What Makes a Good TikTok Video? And what needs to be considered when creating a TikTok video? We give you 6 tips for creating TikTok videos.
This is how you communicate successfully with the target group of young people
Generation Z has its own language, its own sense of humor - and this is often differentiated according to different subgroups, because young people are anything but a homogeneous target group. As ...
Storytelling – “The Red Thread”
Content marketing thrives on stories. This is how storytelling succeeds.
When the target group reports themselves: User-generated content enables participation
Earlier this year we wrote about user-generated content as a trend in social media marketing. Now we want to deepen this topic and show in which projects we use UCG to get the messages ...
Sustainable personnel recruiting
matrix campaign meets conflict - focus on your employees! Your workforce is becoming ever more colorful and diverse. This almost always entails hidden or overt conflicts that...