Published on 18.11.2022 under Agency
#Reading Day
#Reading Day – Did someone read to you? Around 39% of parents in Germany rarely or never read to their children. (Source: https://www.stiftunglesen.de/ueber-uns/forschung/studien/vorlesemonitor#jmIndex0). That is one reason why DIE ZEIT, the Reading Foundation and the Deutsche Bahn Foundation created the “Nationwide Reading Day”. Reading aloud helps children develop language and expand their vocabulary. The right books can also sensitize them to topics such as equal rights or STEM education.
As matrix agency we are language enthusiasts, we tell stories with our campaigns and we know how important language and reading skills are for democratic participation. That's why we ask you: Read aloud! If you don't have children of your own, read to nieces, nephews, or neighborhood kids! We have selected four book recommendations for today's reading day.
You can find more information about the reading day here.
