Published on 10.08.2022 under Agency, General, Content, Social Media
6 tips for creating TikTok videos
Social media platforms are now part of our everyday lives. TikTok is the most frequently used platform for young people: With more than 15 million users in Germany and an average usage of 24 hours a month, TikTok is one of the most successful social media platforms (source: yourstruly.de and futurebiz.de). But what makes a good TikTok video? And what needs to be considered when creating a TikTok video?
Young people have their own language and social media platforms have their own rules of the game that must be observed. Not every TikTok video goes viral straight away. Instead of high gloss and self-expression, credibility, entertaining stories and interaction prevail. However, the greatest challenge for companies and organizations is to pack their own message into entertaining, fast and attention-grabbing sequences.
Here are ours for that reason 6 Reviews to successfully create TikTok videos:
- Places content instead of advertising messages.
- Authenticity instead of self-portrayal.
- Follow the latest TikTok video trends and place your message in these formats.
- Learn from the target group which content works and which doesn't.
- Use music as an essential part of your TikTok videos.
- Last but not least: A portion of self-mockery never hurts.
We think it's worth considering TikTok videos for certain topics because it gives you quick and easy access to the target audience.
You can see what the end result can look like here. On behalf of the organization AJA, the working group for non-profit youth exchange in Germany, the matrix agency developed these videos co-creatively with young people:
If the videos are not displayed, please click on the links below.
You can find out more about the project commissioned by the organization AJA here.
