Published on 06.12.2019 under farm advice
Innovation meets agriculture: the matrix consultants at Agritechnica
From November 10 to 16, 2019, the world's leading trade fair for agricultural technology, the Agritechnica, in Hanover. With almost 2.800 exhibitors from all over the world, an event that is impressive in every respect and at which the latest in agricultural technology and the latest Digitization solutions for agriculture were presented and discussed.
In addition to important questions such as how economic and ecological agriculture can be reconciled, another pressing question is how the transformation of the increasingly complex technology on the farms can succeed. To this end, we want to develop viable and sustainable solution concepts together with farmers and manufacturers.
That is why the matrix was exhibiting for the first time at Agritechnica under the slogan “Future [d] By Farming“With offers in the field of innovation and technology consulting for agricultural technology manufacturers and farmers.
The DLG booth (in Hall 15) offered the opportunity to talk about innovations and new perspectives in the industry. This year's motto of the DLG stand was " Protecting Yield and Nature“And was accompanied by a large number of very interesting forums and presentations over the seven days of the fair.
The matrix the Ostwestfalen University of Applied Sciences in the development of test facility structures and helps in setting up network and partner structures that support the new course Precision farming support in further development.
From these activities, among other things, we have recognized the importance and social relevance of the topic and developed our own advisory products for the agricultural and agricultural engineering industries:
Our ambition:
- Economically and ecologically sustainable agriculture
Our way:
- To give farmers more entrepreneurial freedom on their farms
- To help manufacturers and suppliers transform their innovations on the farm
Our consulting products have been specially designed for the needs of farmers and medium-sized companies. The Agricultural advice For farmers, the focus is on strengthening self-determined, entrepreneurial decisions on the farms. Another offer is the modular concept Innovation advice for manufacturerswhich primarily focuses on the users' perspective in developments and innovation processes.
A special highlight at the booth was a visit to Lower Saxony's Minister of Agriculture Barbara Otte-Kinastwho find out about the advisory products of the matrix informed.
Our Future [d] By Farming Team, Cornelius Werring and Ludger Reckmann, who form the proven innovation team of the matrix around Niels Lichtenthäler and Dr. Anna Czeschik, received further feedback through a large number of technical discussions, which encouraged her to come significantly closer to the goal of economically and ecologically sustainable agriculture with the user-friendly advisory concepts of the matrix.
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