We tell your stories
cross-platform and cross-format
We make them visible, audible and tangible.
We accompany you from the first idea to the living story: from the social media presence on Instagram & LinkedIn to the viral YouTube video to your own community platform.
We work holistically, are curious and think outside the box. This is how you reach your target groups, inspire them and create an impact.
Strategy & concept
Good ideas activate people and set them in motion. However, a good idea is not enough. The right communication strategy is crucial:
How do you tell your content? How do you reach the target group? And how do you activate them? We think outside of your target group and develop holistic concepts. We like to actively involve the target group. In this way, you place your messages and achieve your communication goals in a measurable way.
We have been developing and implementing communication strategies for many years. We advise holistically and know current trends. We accompany you from the conception to the implementation of your cross-media campaign. We often develop the strategy in interactive and participatory workshops. We then rely on sustainable communication with the right multipliers and your target group.
Services strategy & concept
- Target groups: Definition and Analysis (Persona Method)
- concept development
- ACTUAL analysis
- communication planning
- Cross-media narrative style: individually tailored to your target group
- Evaluations and reports for the continuous further development of your instruments and content
- Trainings, workshops, webinars: media competence, communication, social media
matrix is your partner
From the first idea to the entire campaign.
Content & creation
Do you want to send your message out into the world? We design it in such a way that it is also well received. We understand communication in a cross- and transmedial way, in order to fully exploit its possibilities and make them effective. We always think out of the target group and focus on their needs.
With content marketing we tell your stories vividly and visualize them. This is how you will be remembered.
We accompany you according to your needs: from the production of a single film to the conception and realization of an entire format. We draw on many years of experience in the following areas and are particularly well positioned in all current trends and channels.
Services Content & Creation
- Social Media Management: Strategy development, campaign design, content creation and production: from the gif to the reel, we are perfectly positioned. Our focus is on Instagram (young media) and YouTube (sustainable social media content).
- Film & Photography: Reports, image films & recruiting videos, explanatory films & tutorials, product, portrait and process photography
- Text & editing: From the topic idea to research and conception to editing
- Press & public relations: Press releases, conferences & events, network work and maintenance, social media monitoring
- Corporate design, layout of print & web formats
Community – the sustainable way
How do you activate and keep engaged people? How do you win customers? A sustainable way is: Participation and co-creation - in active work or in product development. This is how you make your mission tangible and stand out. This is essential because the sheer number of issues worth fighting for, products to buy, or services and engagements to take advantage of is huge. Many offers and their characteristics can easily be copied. This applies equally to profit and non-profit companies. The long-term loyalty of customers and committed actors is therefore one of the great challenges of communication work of our time. The community is the solution: it binds and connects people, increases reach, actively carries your message and thus becomes an advocate for your brand. She not only defends your mission or your products, but develops them further. In this way, she contributes to change and innovation processes. At the same time, a community for market research and product development can be activated.
Activate the community successfully
Activation is essential for the success of a community. An important prerequisite for this is the authentic language, the tone of voice. As a basis, we develop a community strategy. Together we analyze your community and work out specific added value. On this basis, we design participatory campaigns and organize participation-oriented event formats. This is how we strengthen the bond with and in the community. In doing so, we rely primarily, but not exclusively, on social media, build and expand your channels, maintain them and manage them optimally.
Important community success factor: participation
We build communities or bring existing communities together. In this way we offer them a marketplace for exchange. We enable your target group to create and communicate their own content, ie user-generated content is created. We design a platform and let the community have their say. Our focus is on the basic ideas of participation and empathy.
A special form of community is the dialogue panel: We invite people to our digital platform – which we configure tailored to the target group – for discussion. If necessary, we set up our own communication campaign for this. We actively structure and moderate the discussion using modern methods. We collate the results, discuss them interactively with focus groups and develop guidelines for change and innovation in relation to the issue. This enables a deeper understanding of the necessary changes and possible obstacles. Decisions and new processes are qualitatively better and accepted much more frequently.
Services Community Management
- Structure & strategy
- Monitoring and accounting
- Co-creative processes and participation
- Community Platform
- dialog panel
Strengthen your brand and create innovation through an active community.
Events & experiences
Whether workshop or congress, bar camp or academy, presentation or joint trade fair stand, together on site or online: we design your event with you and for you. Based on the butler principle, we give you the feeling and the certainty that we are always at your side. We care as all-rounders and specialists, inventors and doers, designers and inventors. In the end, one thing is important: it has to be your event! We stand for continuous support and are your permanent contact: from the preliminary planning to the application and implementation to the follow-up.
Services Events & Experiences
- Digital and hybrid events as well as live streams
- Classic seminar, conference, congress formats
- BarCamps and YouthScienceCamps
- Video Awards including red carpet
- Impulse lectures
- Academies such as Fabricademy, Digital Prototyping Academy, theme academies
- Trainings & workshops, e.g. B. on the subject of takeover / user generated content or strategy workshops, business model workshops
Arne KlaukeMember of the Executive Board / Head of Agency & Web Projects
Florian BaarHead of content / team agency